NEW PACKAGING

 PCR ICONS

 

BILINGUAL + SUSTAINABLE

In moments of introspection we ask ourselves, ‘how can we further demonstrate our values as a business? How can we strengthen our commitments and relationships across the specialty coffee industry?’ On our path to becoming the best version of ourselves, we believe that prioritizing sustainability and accessibility will always guide us in the right direction. That is why we are proud to introduce our new fully bilingual + sustainable packaging. Made with plant-based Biotrē 2.0 materials, our coffee bags include French and English, comprehensive product information, and design elements that make choosing your coffee as simple as possible.

There’s a lot to unpack with this new packaging, so let’s go through our favourite features…

HERITAGE
 PLANT BASED
COFFEE THAT IS SUSTAINABLY SOURCED + PACKAGED
  • Our 340g coffee bags are made with plant-based Biotrē™ 2.0 materials
  • 60% compostable resources
  • 100% renewable * ‘Renewable’ materials replenish faster than they deplete through consumption 
  • Limited use of fossil fuels and mineral resources during manufacturing
  • Plant-based components absorb greenhouse gas CO₂ while growing before use
  • Significantly lower carbon footprint than most packaging
DISPOSAL INSTRUCTIONS:

Because the majority of Canadian municipalities do not accept compostable packaging in Green Bins (Organics), you can dispose of our packaging in the following ways:

  • A home compost bin will break down 60% of the bag within 12 weeks. Remaining material can be transferred to a waste bin. 
  • If you do not have a compost bin, continue using a waste bin. Packaging will break down and decompose much faster, and its environmental impact is much smaller
HEART 

LABELS 

ACCESSIBLE TO A GROWING NATIONAL COMMUNITY
  • All coffee bags and labels are fully bilingual in French and English
  • Added back label with comprehensive product information
  • Added Best before date (Six months after roast date)
  • Whole Bean and Ground coffee offering
  • Light-to-Dark Roast Profile sliding scale Comprehensible to a wider audience
  • Distinguishable by colour
    • Signature Blends = Charcoal
    • Single Origins = Light Grey
    • Limited Edition = Metallic (arriving in Summer 2021)
MORE ABOUT OUR ROAST PROFILE SLIDING SCALE:

The new ‘Light-to-Dark’ sliding scale represents a spectrum within our medium roast profile. Our philosophy has always been to target the sweetest point in each coffee’s development, and that hasn’t changed.

Coffees on the ‘Light Roast’ end of the scale will typically be more ‘Adventurous,’ while coffees on the ‘Dark Roast’ end will be more ‘Classic.’

SLIDING SCALE
WHOLE BEAN + GROUND
STRENGTHENING OUR COMMITMENT TO QUALITY
  • Eco-friendly packaging with no compromise to freshness
  • Preserves flavours and aromas developed by producers and unlocked by our roasters
  • Elevated new brand design you’ll be proud to display on your shelf
  • Same great people, same great coffee.
HOW DOES THIS AFFECT OUR ONLINE SHOP + CAFE RETAIL?
  • Your next 340g coffee bag order will include all new packaging and labels.
  • Your next 2.1kg coffee bag order will include all new labels.
  • Online orders will have different labels for ground and whole bean coffee. 
  • Cafe locations will continue to offer whole bean coffee bags only. Customers can request to have their coffee ground fresh in store. Arriving in Summer 2021: Our 2.1kg bags will be made from a Kraft material from FSC certified paper; an eco-friendly upgrade from conventional coffee bags.
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Thank you for being a part of this new chapter and exciting step forward as a brand!

To learn more about our new packaging and other projects that foster sustainability and accessibility, contact us at  hello@pilotcoffeeroasters.com.

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